Customers identification and marketing - Myassignmenthelp.Com

Question: Discuss about the Customers identification and marketing. Answer: Introduction Apple Incs Company is deemed to be a market leader consumer electronics that also offers Mac computers, iPod, iPad, and now the highly selling iPhone. The objective of this paper is to offer an in-depth insight regarding the marketing capabilities of Apple Incs along with its business activities especially within United Kingdom (Andrews and Shimp 2017). The paper also intends to evaluate critically the extent to which the marketing mix of the company remains standardized all through the international markets. This also explains the Internationalization Process Theory (IPT) with increased focus on the franchising system strategy. The report has the objective of explaining the positions, marketing capabilities along with information related to Apple Inc. Marketing Mix Strategy Analysis of APPLE INC The market mix concept encompasses four factors such as product, price, place and promotion. Product Products of Apple Inc are recognized in around 60 million pages on website along with broadcast screen display within cell phones so that there is a touch screen keypad in contrast to keypad that is dialoging within two months prior the launch (Balducci et al. 2015). The company has also considered employing OS X operating system along through use of Mac or ipod along with several drawbacks that includes no expandable memory or expendable battery that is unable to disable the users. The first version of its electronic gadgets does not support 3G network support and was integrated later. The company must develop core competencies relied on the strengths and opportunities associated with the electronic product (Challagalla, Murtha and Jaworski 2014). The company must focus on developing core competencies relied on its strengths and must focus on opportunities that might take place for ensuing product developing and preparing contingency plans. Moreover, locked iphone along having sole Cingular network within US along with network in Europe is not accepted by people. This is for the reason that the consumers are not able to install their software which can serve as software advantage strategy of Apple Inc so just employ Apples software through Mobile Me or iTunes and QuickTime players (Chen and Ann 2016). In addition, Apple Inc employs ipod ecosystem in order to leverage its iphones that supports its online system of music. PC based websites display in the identical display made product distinct. Price This aspect of the Apple Inc Companys marketing mix is deemed to be potent for the reason that it has direct impact on its customers, the company itself along with the overall economy (Harms and Johnson, Tecmark Services 2015). The company is observed to use premium pricing strategy that indicates that it sets a bit higher price than the normal electronic gadgets present within the market. The brand also follows differential pricing strategy as well as the price value. This pricing strategy generates quality service and value products for the companys consumers. Place Place factor of Apple Inc Companys marketing mix is associated with operations needed to deliver services and products from the company to its customers. The brand intends to open more than 1700 additional chain outlets within UK (Ting 2014). The company also focuses on employing major business locations in order to attain attention of maximum number of consumers. In most times, the non-traditional locations are selected by Apple Incs in order to ensure developments within its business growth. The product distribution places those are selected by the company are airports, amusement parks, universities, colleges, conventional centres, recreational areas, hospitals, convenience stores, travel centres, secondary schools and supermarkets. Apple Incs makes sure that their business operations properly align with its consumers requirements (West, Ford and Ibrahim 2015). This is made possible by the company through increasing available number of electronic gadget options. The company is obse rved to carry out detailed market research within its preferred locations. This is also aimed at decreasing issues concerned with waiting with orders, hassles and queues. Promotion This aspect of Apple Incs Company covers four aspects such as public relations, personal selling, advertising and sales promotion. As per the higher management of the company it is deemed that the consumers belonging to the age group of 18-49 years will be its target market (West, Ford and Ibrahim 2015). Moreover, in order to maximize the buying power the company focuses on the younger consumer age group those belong to the age group of 18-34 years. The objective of Apple Incs advertising strategy is to improve its brand presence among its consumers. Advertisement of the company is greatly conducted through national TV at the time of sports, cable networks and prime time on major broadcasts. A high degree of advertising is carried out though the local markets on television radio and prints. The chain outlets of the company promote messages within the store with certain point of purchase material like posts and Google marketing (Balducci et al. 2015). Apple Incs Company offers a line of advanced iPod or Mac. Moreover, wide screen display in every Apple Incs cell phones is there along with touch screen keypad rather than dialoging keypad. The advertising campaign of the company realizes the requirement to be highly aware of the competition that is present in the emerging target market. This is for the reason that effective promotional strategy has the capability to generate all the opportunities and decrease the competition threats that determines the target market attractiveness (Harms and Johnson, Tecmark Services 2015). Apple Incs Company is renowned to establish the system of franchising for international establishment of its brand name. Summary From analyzing the international marketing mix strategy of Apple Incs it has been evident that the company has followed efficient policies along with operational strategies in order to capture the leading position in the current competitive market environment. It has also been revealed that Apple Incs targets some religious along with culture target consumer segments along with maintaining its original values in line with its business (Harms and Johnson, Tecmark Services 2015). The location of the electronic products outlets might be different but the major electronic goods, gadget quality along with related activities are observed to remain same and consistent all through the business locations. The increase in overall sales of the companys i-Phone is deemed to be the consequence of decrease in consumer interest for Mac books and mp3 phones along with increase in choosing the affordable gadget options. This has also been evaluated that the total rate of sales of the i-phone has incr ease to more than 15% yearly that is focused on capturing several untapped international markets with support of the companys established brand name (Harms and Johnson, Tecmark Services 2015). Internationalization Process Theory Analysis of APPLE INC Review of Internationalization Process Theories The knowledge regarding internationalization process theory has turned out to be one of the best theoretical initiatives (Liu et al. 2017). The major function of this process is to focus on the fact that beginning remains complex due to distinct result that does not always remain unplanned. For these reasons it is not facilitated unanimous internationalization process interpretations. The process of internationalization is observed in terms of enhancing experience knowledge, investment within several markets and commitment. Most commonly cited empirical and theoretical base of such stepwise approach indicated that the initial international conducts are focused on close markets along with the markets those have identical geographical culture, language, neighborhood, trade practices along with political systems (Machado, Cant and Seaborne 2014). It is critical when compared with Apple Inc in consideration to factors within internationalization. This includes possession of suitable know ledge on the current market, techniques of international operations along with the companys personal, financial along with marketing resources. Selected Internationalization Process Theory for APPLE INC The Uppsala Model Associated with Companys Internationalization Process The internationalization theory is highly centered on advancement of a company and more specifically on certain acquisitions, knowledge use along with integration regarding business conducts, processes along with foreign market on certain enhancement of additional commitments within international market (Liang 2016). Based on such theory, the major factors are resource commitments within foreign markets, market knowledge regarding foreign market along with related operations. For such reasons, the change factors are decisions regarding committing resources along with current business activates performance. Gradual attainment of this knowledge are foreign market commitment amplifies. Figure 1: Internationalization Process of Apple Inc (Source: Harms and Johnson, Tecmark Services 2015) From the figure above it is gathered that, the market commitment and information are deemed to impact recent activities along with commitment market strategies taken by Apple Inc.s. From such concept, it is gathered the company is striving to enhance extended duration profit that is also deemed to be equal to growth (Onkvisit and Shaw 2014). Certain viewpoints regarding the development along with Apple Inc indicate that Steve Jobs is working hard along with design and development team all through the improvement method. Along with this, conference is carried out with management each month in which several associated concerns are associated with the companys marketing decisions, marketing knowledge, commitment along with other discussed concerns. This model elaborates two patterns within operational level (Pride and Ferrell 2016). The first pattern elaborates the company in participation within the nation market for developing and implementing chain which signifies a continuous resour ces commitment within overall market. Apple Inc also takes part in several markets within distinct nations with increasing integration of developing nations in international markets. The second elaborates the company as entering new market with increased distance within which it is imposed through distinct business planning, language, values and norms, education system along with Apple Incs industrial development (Stiglitz and Rosengard 2015). Advantages and Disadvantages of APPLE INC There are certain advantages of Apple Inc marketing plan. The layout and design of Apple Incs stores along with the facilities offered by them are developed through considering the ways in which it can offer high marketing values to all its consumers. This is an excellent way to market the products along with decreasing the distribution products (Khan, Alam and Alam 2015). Marketing strategies of the company served as an efficient way in offering brand values in order to generate effective brand image and loyalty among its consumers. The company has been highly successful in making its business effective all through the world and consumer focused through offering an operating system that was designed particularly with graphical user interface even if it is dealing with increased competition in software along with hardware marketing. Major visions of the company include its marketing strategies such as its exceptional design, differentiation, individual store retailing, and overall so lution along with brand loyalty. This facilitated the company in attaining sustainable competitive benefits and generating its individual market with long-term profitability (Kozlenkova et al. 2015). There are certain limitations faced by the company that includes that there are several strategic management actions those must be improved by Apple Inc for attaining organizational objectives such as for opening along with operating individual retail stores. This was not implemented by the company and for such reasons it did not serve as a powerful strategy for offering increased values to the consumers along with making sure long-term profitability for the company (Laczniak and Harris 2016). Conclusion The objective of this paper is to offer an in-depth insight regarding the marketing capabilities of Apple Incs along with its business activities especially within United Kingdom. The paper also intends to evaluate critically the extent to which the marketing mix of the company remains standardized all through the international markets. It is gathered from the paper that the internationalization theory process is highly centered on advancement of a company and more specifically on its gradual acquisitions, the knowledge use and integration regarding operations, processes along with foreign market on its successive enhancement of additional commitments within the foreign market. Based on such theory, the major factors are resource commitments within foreign markets, market knowledge regarding foreign market along with related operations. References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Balducci, M., Manvydas, T.C., Kohl, N. and Koelfgen, P., Experian Marketing Solutions, Inc., 2015.Systems and methods for processing consumer information for targeted marketing applications. U.S. Patent 9,152,727. Challagalla, G., Murtha, B.R. and Jaworski, B., 2014. Marketing doctrine: a principles-based approach to guiding marketing decision making in firms.Journal of Marketing,78(4), pp.4-20. Chen, C.M. and Ann, B.Y., 2016. Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung and HTC.Total Quality Management Business Excellence,27(3-4), pp.227-249. Harms, B. and Johnson, K., Tecmark Services, Inc., 2015.Customer identification and marketing analysis systems. U.S. Patent 6,070,147. Khan, U.A., Alam, M.N. and Alam, S., 2015. A Critical Analysis of Internal and External Environment of Apple Inc.International Journal of Economics, Commerce and Management,3(6), pp.955-961. Kozlenkova, I.V., Hult, G.T.M., Lund, D.J., Mena, J.A. and Kekec, P., 2015. The role of marketing channels in supply chain management.Journal of Retailing,91(4), pp.586-609. Laczniak, G.R. and Harris, F., 2016.Ethics in marketing: International cases and perspectives. Taylor Francis. Liang, G., 2016. The FoxApple Partnership in the Global Value Chain: How Did Foreign Direct Investment and Contract Manufacturing Reshape the Landscape of the Electronics Industry?. InUncovering value added in trade: New approaches to analyzing global value chains(pp. 141-166). Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing,81(1), pp.83-102. Machado, R., Cant, M.C. and Seaborne, H., 2014. Experiential marketing on brand advocacy: a mixed-method approach on global apple product users.The International Business Economics Research Journal (Online),13(5), p.955. Onkvisit, S. and Shaw, J.J., 2014.International marketing: Analysis and strategy. Psychology Press. Pride, W.M. and Ferrell, O.C., 2016.Foundations of marketing. Cengage Learning. Stiglitz, J.E. and Rosengard, J.K., 2015.Economics of the Public Sector: Fourth International Student Edition. WW Norton Company. Ting, A., 2014. iTax-Apple's International Tax Structure and the Double Non-Taxation Issue. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA.